I will conduct myself in a professional manner that reflects positively on the coaching profession and serves to build the integrity of the profession in the public at large.

I will not intentionally make false claims about my qualifications, expertise, and experience, or about what my clients will receive during the coaching process.

I will refer my clients to more qualified health, coaching, medical, mental health, fitness, nutrition, or other professionals when deemed appropriate or necessary.

I will not diagnose illness or medical conditions nor prescribe diets, medications, or supplements (the latter are unregulated).

I will operate my coaching practice in accordance with local, state, and national regulations, maintain appropriate licenses, and comply with generally accepted business standards.

I will maintain confidentiality of my client's assessments, conversations, records, identity, and other information except as authorized by my clients or in accordance with the law.

I will make clear to my clients, prior to or at the initial session, the nature of the coaching relationship, agreed upon financial arrangements, and their right to terminate the coaching relationship if it no longer serves them.

I will create, maintain, store, and dispose of my client's records in a manner that complies with any applicable laws.

I will be empathetic, supportive, and non-judgmental of my clients while also challenging them to stretch beyond their comfort zones.

I will notify the appropriate authorities if my client discloses an intention to endanger self or others or is doing something unlawful.